From an attic to Tête de la Course
Founded in 2013 by Rens Robroek and Sander Tielen. An online marketeer and a designer – but above all – lovers of cycling and its unique surrounding culture. Since then grown from a small attic with two boxes of T-shirts into one of the worlds leading brands of casual cycling fashion and performance wear.
Not only a sport, but a way of life
As we’re keen cyclists ourselves we believe we have a good understanding of what drives cyclists and cycling fans. A world where one can take a breath of fresh air and break away from daily turmoil. Not only a sport, but a way of life. It’s exactly this passion which lies at the very essence of everything we do and what we try to translate into our products and designs.