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We blend in (cycling) tradition with a sense of understated, clever design and the best possible materials to create beautiful, timeless products that you’ll find nowhere else.

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Pedaleur de Charme - Mint - Sweatshirt

An ode to Hugo Koblet, the Swiss rider who was the first non-Italian to win the Giro d’Italia (1950). Hugo was known for his...
€69,95

Rest Day - Bermuda

The ideal choice for a Rest Day. Because not every day can be a ride day. Combining smart looks with a sublime semi-tailored fit and...
€79,95
-20% off

Life Starts at 6% - T-shirt

Calling all climbers! – Call all riders who only truly come alive when the tarmac starts to rise above 6%. Steadily dancing their way...
€49,95 €39,95

Grande Boucle - Polo Shirt - Blue

A new take on the classic polo shirt. The unique, subtle details like the three colored buttons inspired by the iconic Jersey’s of Le Grande Boucle (the...
€49,95

Grande Boucle - Polo Shirt - Kahki

A new take on the classic polo shirt. The unique, subtle details like the three colored buttons inspired by the iconic Jersey’s of Le Grande Boucle (the...
€49,95

Grande Boucle - Polo Shirt - Grey

A new take on the classic polo shirt. The unique, subtle details like the three colored buttons inspired by the iconic Jersey’s of Le Grande Boucle (the...
€49,95
-25% off

Soigneur de France - T-shirt

What is a Coureur in the world's biggest bike race without his trusted Soigneur? Key FeaturesSpecial Edition Tour de France T-shirt 2021High-quality print on left...
€39,95 €29,95
-25% off

Bib Number 13 - T-shirt

Inspired by one of the many superstitions in the (pro) cycling peloton. The bib number 13 pinned upside down to not defy the gods...
€39,95 €29,95
-25% off

Pedaleur de Charme - T-shirt

An ode to Hugo Koblet, the Swiss rider who was the first non-Italian to win the Giro d’Italia (1950). Hugo was known for his...
€39,95 €29,95
-25% off

Dépannage! - T-shirt

An inferno of dust, cobbles, and mud. Crowds cheering. Riders scattered across the road. Chaos is all around, bad luck just around the corner....
€39,95 €29,95
-25% off

Grand Tours de Bananes - T-shirt

Il Giro d’Italia, Le Tour de France, La Vuelta a España. Grand Tours with each their own history, color, culture, and characteristics. The passionate...
€39,95 €29,95
-25% off

Vai Allez Vamos - T-shirt

Il Giro d’Italia, Le Tour de France, La Vuelta a España. Vai, Allez, Vamos. Grand Tours with each their own history, color, culture, and...
€39,95 €29,95

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Fast fashion? Non merci

Made in the EU

For La Machine social responsibility starts with fair working conditions and environmental consciousness in the factories which we work with. By building long-term personal relationships with suppliers as close by as possible we can not only ensure a fair working environment, but it also enables us to bring the highest possible quality products to the market. This way social responsibility is not only statement but a business model. A win-win situation.

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''A good piece of clothing comes down to sourcing the right yarn, using the right milling technique and the last but not least, the right workmanship. After all a good piece of clothing is only as good as it feels.''

Our workers know best

''The production of clothing needs love and attention. Love for the process, a skilled set of hands, attention to detail and a strong dedication to make the best possible end product. Over and over again.''

Our workers know best

''Of course it's a job, a way to make a living. But being a small-scale family business where we work closely together we also consider this team as a bit of our family.''

Our workers know best
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