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We blend in (cycling) tradition with a sense of understated, clever design and the best possible materials to create beautiful, timeless products that you’ll find nowhere else.

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Pedaleur de Charme - Sweatshirt

An ode to Hugo Koblet, the Swiss rider who was the first non-Italian to win the Giro d’Italia (1950). Hugo was known for his...
€69,95
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-42% off

Pedaleur de Charme - T-shirt

An ode to Hugo Koblet, the Swiss rider who was the first non-Italian to win the Giro d’Italia (1950). Hugo was known for his...
€34,95 €19,95
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Sold out

Tête de la Course - Cycling Socks

Inspired by the happiest and most dreaded place of the peloton: Tête de la Course (head of the race) and Arrière de la Course (back...
€19,95

Grand Tours - T-shirt

Il Giro d’Italia, Le Tour de France, La Vuelta a España. Grand Tours with each their own history, color, culture, and characteristics. The passionate...
€44,95
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Grande Boucle - Polo Shirt - Blue

A new take on the classic polo shirt. The unique, subtle details like the three colored buttons inspired by the iconic Jersey’s of Le Grande Boucle (the...
€49,95
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Grande Boucle - Polo Shirt - Kahki

A new take on the classic polo shirt. The unique, subtle details like the three colored buttons inspired by the iconic Jersey’s of Le Grande Boucle (the...
€49,95
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Sold out

No Watts No Glory - Cycling Socks

No watts, no glory. Go full gas, á bloc, all-out, whatever you want to call it. F*ck all the rest and see how far...
€19,95

Bib Number 13 - Pattern - T-shirt

Unique T-shirt featuring the iconic Bib Number 13 in the form of a useful chest pocket. Finished with red contrasting stitching and premium labeling....
€44,95
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Grand Tours - Sweatshirt

Il Giro d’Italia, Le Tour de France, La Vuelta a España. Grand Tours with each their own history, color, culture, and characteristics. The passionate...
€69,95
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Bib Number 13 - Cycling Socks

High-performance, modern cycling socks inspired by one of the many superstitions in the (pro) cycling peloton: bib number 13, which is worn upside down...
€19,95
-22% off

LMCC - Performance Bib Shorts

The choice for riders on the lookout for a bib short of uncompromising quality with the looks to match. The multipanel construction, lightweight mesh...
€89,95 €69,95
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The Remix - Bib Number 13 - Sweatshirt

From Eddy’s Molteni Arcore to Fausto’s Bianchi and Joop’s T.I Raleigh. Icons of cycling’s colorful history. We’ve tossed them all in the mix and...
€69,95
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Fast fashion? Non merci

Made in the EU

For La Machine social responsibility starts with fair working conditions and environmental consciousness in the factories which we work with. By building long-term personal relationships with suppliers as close by as possible we can not only ensure a fair working environment, but it also enables us to bring the highest possible quality products to the market. This way social responsibility is not only statement but a business model. A win-win situation.

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''A good piece of clothing comes down to sourcing the right yarn, using the right milling technique and the last but not least, the right workmanship. After all a good piece of clothing is only as good as it feels.''

Our workers know best

''The production of clothing needs love and attention. Love for the process, a skilled set of hands, attention to detail and a strong dedication to make the best possible end product. Over and over again.''

Our workers know best

''Of course it's a job, a way to make a living. But being a small-scale family business where we work closely together we also consider this team as a bit of our family.''

Our workers know best
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