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Featured products

Allez - Polo Shirt - Light Yellow

CHF 28.00

CHF 74.00

A pair of Allez Allez socks by La Machine in all white, shown side by side with bold black ALLEZ lettering down the front. Seamless toe, elastic fit, on a light grey background.

Allez Allez - Cycling Socks

CHF 24.00

The Beyond the Bike Sweatshorts in Melange Grey by La Machine Cycle Club feature a relaxed fit, elastic waistband, white drawstrings with orange tips, side pockets, and a red patch with white text on the lower left leg.

Beyond the bike - Sweatshorts - Melange Grey

CHF 65.00

La Machine Cycle Club’s Bib Number 13 - Cycling Socks in white feature bold black “1” and “3” on the front, a seamless toe, and are shown upright side by side against a plain background.

Bib Number 13 - Cycling Socks - White

CHF 24.00

The Bib Number 13 - T-shirt by La Machine Cycle Club is a light melange grey unisex tee with a black and white square graphic and an upside-down, distressed number 13 on the front, plus small text on the left sleeve.

Bib Number 13 - T-shirt - Melange Grey

CHF 46.00

Off-white Bib Number 13 t-shirt by La Machine, with the distressed number 13 pinned upside down on the chest — a nod to the peloton's oldest superstition.

Bib Number 13 - T-shirt - Off White

CHF 46.00

Madrid - Poster - La Machine Cycle Club.

Madrid - Poster

CHF 29.00

The Maillot Vert Sweatshirt by La Machine Cycle Club is a forest green men’s sweatshirt made in the EU from 100% cotton, featuring a neon green patch near the hem with “171” and LA MACHINE branding.

Maillot Vert - Sweatshirt

CHF 93.00

Milano – Poster - La Machine Cycle Club.

Milano – Poster

CHF 29.00

Curated Bundle

Three La Machine neck warmers in Grand Tours colours — pink, yellow and red — versatile tubes worn as neck warmer, face covering or hat.

Neck warmers - Grand Tours - Bundle

CHF 47.00

No Watts No Glory - Bidon 750ml

CHF 18.00

The La Machine No Watts No Glory cycling cap with black and orange stripes, NO WATTS NO GLORY text and ANIMACHINE on the brim, 100% cotton, one size.

No Watts No Glory - Cycling Cap

CHF 28.00

Curated Bundle

The No Watts No Glory socks bundle by La Machine — four athletic socks: an orange pair with white text and a white pair with black text, sold as a set.

No Watts No Glory - Cycling Socks - Bundle

CHF 43.00

La Machine Cycle Club’s No Watts No Glory - Cycling Socks in bright orange feature “NO WATTS” on the left and “NO GLORY” on the right. Made in Italy with a seamless toe, theyre pictured upright against a white background.

No Watts No Glory - Cycling Socks - Orange

CHF 24.00

The La Machine No Watts No Glory socks in white shown upright on a light grey background, the left reading NO WATTS and the right NO GLORY in black, with a seamless toe.

No Watts No Glory - Cycling Socks - White

CHF 24.00

The La Machine Cycle Club No Watts No Glory Towel (60x80 cm) is orange, made of 100% cotton, and features the slogan printed diagonally. A black tag accents the upper left edge. The background is plain white.

No Watts No Glory - Towel - 60x80 cm

CHF 28.00

Paris - Poster - La Machine Cycle Club.

CHF 29.00

NEW

Passo dello Stelvio art poster showing 48 hairpin bends in the Alps, premium La Machine print on matte art paper

Passo dello Stelvio - Poster

From CHF 19.00

Pedal Power white socks by La Machine, laid flat, with bold Pedal Power lettering near the cuff — premium combed cotton for the long ride.

Pedal Power - Cycling Socks - White

CHF 24.00

The La Machine Cycle Club Pedaleur de Charme - Casual Cap in navy features Pédaleur de Charme white embroidery on the front, honoring Hugo Koblet, shown against a light gray background.

Pedaleur de Charme - Casual Cap - Navy

CHF 37.00

The La Machine Cycle Club Pedaleur de Charme - Casual Cap in sand features PEDALEUR de Charme embroidered in white on the front, inspired by the classic Hugo Koblet cap, displayed on a plain white background.

Pedaleur de Charme - Casual Cap - Sand

CHF 37.00

Pedaleur de Charme - Embro - T-shirt

CHF 52.00

NEW

Saragossa Sea Pedaleur de Charme embroidered t-shirt by La Machine honouring Hugo Koblet, shown flat on a plain background.

Pedaleur de Charme - Embro - T-shirt - Saragossa Sea

CHF 52.00

New

Aloë premium sweatshirt by La Machine with 'Pedaleur de Charme' chest print honouring Giro d'Italia winner Hugo Koblet, shown flat on a plain background.

Pedaleur de Charme - Sweatshirt - Aloë

CHF 93.00

La Machine Cycle Club’s Pedaleur de Charme - Sweatshirt in light blue features PEDALEUR de Charme in white, inspired by Giro d’Italia winner Hugo Koblet, shown flat on a white background.

Pedaleur de Charme - Sweatshirt - Light Blue

CHF 93.00

The Pedaleur de Charme - Sweatshirt - Navy by La Machine Cycle Club is a mens premium crewneck with long sleeves, featuring PEDALEUR de Charme in white across the chest, inspired by Giro d’Italia winner Hugo Koblet.

Pedaleur de Charme - Sweatshirt - Navy

CHF 93.00

The La Machine Cycle Club “Pedaleur de Charme - Sweatshirt - Sand” is a beige men’s premium sweatshirt featuring “PEDALEUR de Charme” in white on the front, inspired by Hugo Koblet and shown flat on a white background.

Pedaleur de Charme - Sweatshirt - Sand

CHF 93.00

Bestseller

Charcoal Teal Pedaleur de Charme t-shirt by La Machine with tone-in-tone print honouring Hugo Koblet, shown flat on a plain background.

Pedaleur de Charme - T-shirt - Charcoal Teal

CHF 46.00

Pedaleur de Charme t-shirt in coral by La Machine, a premium cotton tee honouring Hugo Koblet, shown on a plain background.

Pedaleur de Charme - T-shirt - Coral

CHF 46.00

Bestseller

Navy Pedaleur de Charme T-shirt by La Machine, with white 'Pédaleur de Charme' chest print honouring Giro d'Italia winner Hugo Koblet, shown on a plain background.

Pedaleur de Charme - T-shirt - Navy

CHF 46.00

Off-white premium t-shirt by La Machine with 'Pedaleur de Charme' chest print, honouring Giro d'Italia winner Hugo Koblet, shown flat on a plain background.

Pedaleur de Charme - T-shirt - Off White

CHF 46.00

Bestseller

The La Machine Cycle Club Pedaleur de Charme T-shirt in sand is a unisex cotton tee featuring white PEDALEUR de Charme text on the front and small white text on the left sleeve, shown laid flat on a white background.

Pedaleur de Charme - T-shirt - Sand

CHF 46.00

Unisex

Kids' t-shirt by La Machine with a race number 13 print pinned upside down, a nod to cycling superstition, shown on a plain background.

Petit - Bib 13 - T-shirt

CHF 37.00

Unisex

Kids' t-shirt by La Machine with a playful Bidon Bandit print celebrating roadside bottle-catching, shown on a plain background.

Petit - Bidon Bandit - T-shirt

CHF 37.00

Unisex

Kids' t-shirt by La Machine with a 'Chasse Patate' print nodding to the doomed breakaway chase, shown on a plain background.

Petit - Chasse Patate - T-shirt

CHF 37.00

Unisex

Kids' cap by La Machine with a 'Chasse Patate' design nodding to the doomed breakaway chase, shown on a plain background.

Petit - Chasse Patate Cap

CHF 28.00

This is La Machine

Tête de la Course

Inspired by cycling heritage, crafted with intention. Fewer pieces, made better — to stand the test of time.

The Original Since 2013

Founded in 2013 with €500, a box of tees, and a deep love for cycling. No funding. No shortcuts.

Slow Fashion

Our items are crafted in trusted ateliers — places where craftsmanship and conscience go hand in hand.

La Machine X EF Pro Cycling

200+ Humans. 1 Aesthetic. The entire EF Team, sorted.

Free shipping

On every order above CHF 200

Hassle-free returns

Because peace of mind matters: our easy return policy means you never have to worry when ordering.

Off Bike Essentials

Inspired by breakaways, bidons and cols — we turn cycling culture into everyday style.