An exhilarating new chapter began on July 1, 2023, as Team Jumbo-Visma and La Machine embarked on a partnership, united by a shared passion for cycling. There could not have been a more incredible way to inaugurate this collaboration than with an astounding victory at the Tour de France by none other than Team Jumbo-Visma's own Jonas Vingegaard. This historic triumph didn't just signal a win for the team but marked the most thrilling kickoff imaginable to our partnership, perfectly showcasing the synthesis of top-tier athletic performance and cycling-inspired casual fashion.
La Machine, revered for its successful blend of everyday fashion and cycling culture, is delighted to partner with Team Jumbo-Visma, one of the leading cycling teams on the global stage. With Jonas Vingegaard's remarkable Tour de France victory, we couldn't be more excited about what the future holds for this alliance.
The story behind the Partnership
As part of this thrilling partnership, an exclusive range of casual wear inspired by Team Jumbo-Visma is set to launch. With our shared commitment to quality and style, we believe this collection will perfectly encapsulate the spirit of this victorious team and the cycling community.
Stay tuned for the unveiling of this unique collection that merges the cycling lifestyle with comfort and style. Celebrate with us the passion, dedication, and love for cycling that was magnificently demonstrated by Jonas Vingegaard's phenomenal Tour de France win.
The journey is just beginning, and we are looking forward to many more shared victories and timeless, fashionable pieces that pay homage to the sport we love. Join us as we move forward in this exciting new direction, bringing together cycling enthusiasts and fashion-conscious individuals in a community united by a love for cycling and style.
