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The La Machine story

Driven by the love of

cycling

From an attic to Tête de la Course

Founded in 2013 by Rens Robroek and Sander Tielen. An online marketeer and a designer – but above all – lovers of cycling and its unique surrounding culture. Since then grown from a small attic with two boxes of T-shirts into one of the worlds leading brands of casual cycling fashion and performance wear.

Founded in the Netherlands

We blend in (cycling) tradition with a sense of understated, clever design and the best possible materials to create beautiful, timeless products that you’ll find nowhere else.

Founded in the Netherlands. Sold in more than 56 countries.

Not only a sport, but a way of life

“As we’re keen cyclists ourselves we believe we have a good understanding of what drives cyclists and cycling fans.”

A world where one can take a breath of fresh air and break away from daily turmoil. Not only a sport, but a way of life. It’s exactly this passion which lies at the very essence of everything we do and what we try to translate into our products and designs.

Section

INSPIRED BY CYCLING

Our promises

The original, since 2013

At La Machine originality is key. We blend in (cycling) tradition with a sense of understated, clever design and the best possible materials to create beautiful, timeless products that you’ll find nowhere else. 

Quality and craftsmanship 

We work with skilled professionals throughout Europe and Asia with a main focus in the Braga region of Portugal. Carefully selected by us to ensure all our products are manufactured under fair, sweatshop-free conditions.

Sustainability 

We thoroughly believe it is our responsibility to ensure the material, its origin and production facilities upholds the same high standards for environmental consciousness as we do.

Actions speak louder than words.
For every order you make, we plant one tree.

Discover our projects
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