From mom's attic to Tête de la Course

Our Story

Le Style du Cyclisme

We fuse the heritage of cycling with minimalist, streetwear-inspired design, creating premium apparel that’s made to stand out both on and off the bike. Our focus is on crafting timeless, functional pieces that elevate everyday riding, using the best materials available and combining them with an attention to detail that speaks to both performance and style.


Always Tête de la Course

Founded in the Netherlands, our brand has grown from humble beginnings to a global presence, with products available in over 56 countries. What started in a mom’s attic, with just two boxes of T-shirts, has transformed into a worldwide name known for blending streetwear aesthetics with cycling culture. We’re for those who don’t just ride, but live the lifestyle—whether they’re commuting through the city or hitting the open road. Our collection is designed for cyclists who value form, function, and a clean, modern look.

“As we’re keen cyclists ourselves we believe we have a good understanding of what drives both cyclists and cycling fans.”

Not only a sport, but a way of life.

As passionate cyclists and enthusiasts, our team at La Machine has a deep understanding of what resonates with both riders and cycling fans. Drawing from our collective experience, we create casual wear that blends style and cycling culture seamlessly. Every piece is designed with cyclists in mind, offering a perfect balance of comfort, functionality, and timeless design.

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"La Machine redefines casual cycling wear, blending performance with style, timeless design, and high-quality materials for cyclists who value functionality and aesthetics."

"Praised for blending cycling heritage with minimalist streetwear, La Machine designs casual wear like hoodies and T-shirts tailored for cyclists."

"La Machine is a Dutch brand built by cycling enthusiasts, focused on creating premium casual wear for demanding professionals like us."

"La Machine is the fastest-growing casual cycling brand in Germany and Austria, loved for its blend of premium fabrics and style."

"La Machine is the fastest-growing casual cycling brand, praised by Bicycling magazine for its perfect mix of performance and style."

Always Tête de la Course

We blend in (cycling) tradition with a sense of understated, clever design and the best possible materials to create beautiful, timeless products that you’ll find nowhere else. Sold in more than 56 countries.

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The original, since 2013

Fabrics

We’re constant on the look out for the perfect mix between, comfort, quality and durability. We prefer sustainable and only buy from trusted sources.

Fast fashion? Non merci

Yes we like fast – when riding our bikes – but ‘fast fashion’? No thank you. So, for us no surfing on ultra-short hypes with (intentionally) cheaply made products in dodgy sweatshops.

Cycling Heritage

Founded in 2013. Sold in more than 56 countries.