





“Regret comes at km 40.”
Color:
Paincave YellowHeading for a "short" break to Wattopia or just working up a sweat at the gym? Drying off that hard-earned grit has never been this stylish!
We’re picky about what we wear in life beyond the race. Every piece starts with sustainably sourced fabrics from trusted suppliers — chosen for comfort, quality, and durability. Fast fashion?
Non merci.
Our packaging is made from recycled-based materials and is 100% compostable.
Read more about our mission.
Delivery
Returns
30 days. Hassle-free. Return or exchange anything that doesn't fit, because peace of mind matters.








Break Away First Think Later - Towel - 60x80 cm
Born from cycling culture. Made for the moments after the ride.

The fabric
You notice it before you read the label. Small runs, honest materials, makers who care. The finish, the feel, the details.

No fast fashion
Fast fashion is built for turnover. This isn't. Fewer pieces, better made, worn longer.

Après la Course
Cycling culture doesn't end at the finish line. It lives on in the moments between rides. For showing the world you ride, without dressing like you're racing.
Inspired by breakaways, bidons and cols. We turn cycling culture into everyday style.