From the Peloton

There is a specific kind of magic that happens on the sterrato of Tuscany. Strade Bianche isn’t just a race; it’s a renaissance painting in motion. It’s where the "Visual Noise" of the peloton meet...

The dust has finally settled on the first cobbles of the season, and if you listen closely, you can still hear the rattle of chains and the roar of the Flemish crowds. For us, this wasn't just an...

In a peloton full of visual noise, true style is about clarity. We represent the alternative line—the breakaway from the standard.

The most iconic one day bike race in the world, period. Paris-Roubaix. Famous for it’s cobbles, unpredictability, dirt/dust and that velodrome.

The Tour of Flanders (also known as De Ronde, “The Tour”), is held in Belgium every spring. It’s the most important cycling race in Flanders, and one of the five monuments of cycling.

“The ascension of Mont Ventoux requires seven hours by car, six hours by foot and three and a half for a trained cyclist. The vertiginous descent, freewheeled, on the stoney slopes at 12% is a dang...

Everyone is fighting for space, everyone is fighting for a wheel. Forget any notions of solidarity. This is elbows-out war. This is the last kilometer. This is the Flamme Rouge.