Our Story
Driven by the love of cycling
We blend in (cycling) tradition with a sense of understated, clever design and the best possible materials to create beautiful, timeless products that you’ll find nowhere else. Founded in the Netherlands. Sold in more than 56 countries.
From mom's attic to Tête de la Course
Founded in 2013 by Rens Robroek and Sander Tielen. An online marketeer and a designer – but above all – lovers of cycling and its unique surrounding culture. Since then grown from a small attic with two boxes of T-shirts into one of the worlds leading brands of casual cycling fashion and performance wear.
“As we’re keen cyclists ourselves we believe we have a good understanding of what drives both cyclists and cycling fans.”
Not only a sport, but a way of life.
A world where one can take a breath of fresh air and break away from daily turmoil. Not only a sport, but a way of life. It’s exactly this passion which lies at the very essence of everything we do and what we try to translate into our products and designs.
The original, since 2013
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This is La Machine
Always Tête de la Course
We blend in (cycling) tradition with a sense of understated, clever design and the best possible materials to create beautiful, timeless products that you’ll find nowhere else. Sold in more than 56 countries.
Tailor Made For Cyclists
Our collection isn't just about fashion; it's about function. Meticulously crafted, every piece is designed keeping the unique physique of a cyclist in mind. Even for casual fashion for cyclists.
Long Lasting Material
Like fine wine, our casuals only get better with time. The colors remain vibrant, and the fabric retains its structure, making you fall in love with every wear.
