

Color:
WhiteSend a postcard to a fellow cycling enthusiast, inspired by the legendary Paris-Roubaix, known as the Hell of the North.
We’re picky about what we wear in life beyond the race. Every piece starts with sustainably sourced fabrics from trusted suppliers — chosen for comfort, quality, and durability. Fast fashion?
Non merci.
Our packaging is made from recycled-based materials and is 100% compostable.
Read more about our mission.
Shipping
Your order will be handed over to the carrier within 24 hours. Once it has been shipped, you’ll receive an email with a track & trace number to follow your delivery.
Within the EU, enjoy free shipping on orders from € 99. Worldwide from € 150.
Returns
Returns are easy at La Machine. You have 100 days to return or exchange your item — simple and risk-free. Doesn’t fit? Changed your mind? Just send it back.



Born from cycling culture. Made for the moments after the ride.

The material
It starts with the paper: 240 grs. natural white Biotop paper. Subtle cycling references. Designed in the netherlands. For years on the wall, not for a season.

Longevity over volume
No throwaway decoration. A small run, printed on paper that lasts for years. One poster that stays up, instead of three you replace.

Après la Course
Cycling culture doesn't end at the finish line. It lives on in the moments between rides. For showing the world you ride, without dressing like you're racing.
Inspired by breakaways, bidons and cols. We turn cycling culture into everyday style.