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Featured products

A pair of Allez Allez socks by La Machine in all white, shown side by side with bold black ALLEZ lettering down the front. Seamless toe, elastic fit, on a light grey background.
Sale price270,00 kr
The Beyond the Bike Sweatshorts in Melange Grey by La Machine Cycle Club feature a relaxed fit, elastic waistband, white drawstrings with orange tips, side pockets, and a red patch with white text on the lower left leg.
La Machine Cycle Club’s Bib Number 13 - Cycling Socks in white feature bold black “1” and “3” on the front, a seamless toe, and are shown upright side by side against a plain background.
Front view of the Bib Number 13 tee Melange Grey, laid flat.
The-gift-of-cycling La Machine Cycle Club

Gift Season

Celebrate the gift season with the finest cycling-inspired gifts

The La Machine No Watts No Glory socks in white shown upright on a light grey background, the left reading NO WATTS and the right NO GLORY in black, with a seamless toe.
Save 40%Front view of the Crémant for Coureurs tee, laid flat.
Sale price324,00 kr Regular price539,00 kr
La Machine Cycle Club’s Bib Number 13 - Cycling Socks in white feature bold black “1” and “3” on the front, a seamless toe, and are shown upright side by side against a plain background.
A pair of Allez Allez socks by La Machine in all white, shown side by side with bold black ALLEZ lettering down the front. Seamless toe, elastic fit, on a light grey background.
Sale price270,00 kr
Off Bike Essentials

The season is here

Save 60%Front view of the Star White Lampre Fondital '06 sweatshirt, laid flat.
Sale price432,00 kr Regular price1.079,00 kr
Save 56%Front view of the La Machine Club Line T-shirt Jaune, laid flat.
Sale price216,00 kr Regular price496,00 kr
Digital La Machine gift card, the premium gift for cyclists, delivered by email.
Sale priceFrom 100,00 kr
The La Machine Cycle Club No Watts No Glory Towel (60x80 cm) is orange, made of 100% cotton, and features the slogan printed diagonally. A black tag accents the upper left edge. The background is plain white.
La Machine boxershorts two-pack for cyclists — one black and one grey-melange pair, shown on a white background.
Save 40%Front view of the Pedaleur de Charme tee Coral, laid flat.
Sale price324,00 kr Regular price539,00 kr
Empty the Tank towel by La Machine, 60x80 cm, with bold lettering — built for Zwift sessions and the gym.
Oak poster hanger by La Machine, 51cm solid wood with magnetic closure, made to frame cycling posters in classic style.
Sale price270,00 kr
The La Machine Cycle Club Vamos - Cycling Socks, shown upright side by side on a plain background, are all-white with VAMOS in bold black lettering and feature a seamless toe for maximum comfort.
Sale price270,00 kr
Two white Tête de la Course cycling socks by La Machine Cycle Club stand upright, each featuring ARRIÈRE DE LA COURSE in black above two horizontal lines on the front. Designed for optimum elastic comfort. Background is plain white.
Off Bike Essentials

Gift Season '25

La Machine beanie in dark navy, a ribbed knit winter beanie with folded brim and woven La Machine label, shown on a plain background.
Sale price432,00 kr
Save 45%La Machine Tour Yellow boxershorts with a navy waistband and light-blue LA MACHINE text — a maillot jaune nod, shown on a white background.
Sale price119,00 kr Regular price216,00 kr
The La Machine No Watts No Glory cycling cap with black and orange stripes, NO WATTS NO GLORY text and ANIMACHINE on the brim, 100% cotton, one size.
Sale price324,00 kr
Grey-melange La Machine beanie, a soft knit winter cap built for muddy Belgian cyclocross days and everyday city walks.
Save 35%La Machine crew socks in Le Tour yellow, white socks with two yellow stripes and subtle lettering near the cuff.
Sale price140,00 kr Regular price216,00 kr
The Vai Allez Vamos Cycling Cap by La Machine Cycle Club features pink and maroon colors, VAMOS and ALIVE! in red and yellow on top, and VAMACHINE in bold black under the brim, inspired by the Vuelta a España.
Sale price324,00 kr
Save 50%A La Machine Logo casual cap in cotton twill with an embroidered front logo and an adjustable back strap, shown on a plain background.
Sale price216,00 kr Regular price432,00 kr
La Machine black unisex Merino socks with LA MACHINE on the soles and NO FAME. NO GLORY. JUST CYCLING. near the toes — a 4-season choice.
Save 50%The La Machine Cycle Club Suck at Skateboarding - Casual Cap is a green adjustable bike cap with a front patch that reads, I ride bikes because I suck at skateboarding, shown on a plain white background.
Sale price216,00 kr Regular price432,00 kr
Save 45%La Machine Vuelta Red boxershorts with a navy waistband and light-blue LA MACHINE text — a La Vuelta nod, shown on a white background.
Sale price119,00 kr Regular price216,00 kr
Grande Boucle (Allez) poster by La Machine — bold ALLEZ artwork by Martin Paseka on heavyweight matte art paper, shown on a plain background.
Sale priceFrom 216,00 kr
The La Machine Cycle Club Pedaleur de Charme - Casual Cap in navy features Pédaleur de Charme white embroidery on the front, honoring Hugo Koblet, shown against a light gray background.
Le Bidon in steel blue by La Machine, a premium 500ml water bottle with an oversized La Machine logo, shown on a plain background.
Sale price173,00 kr
Save 40%Front view of the In Lycra We Trust t-shirt in dark navy, laid flat.
Sale price324,00 kr Regular price539,00 kr
A pair of white La Machine logo socks shown upright on a light grey background, with bold black LA MACHINE branding on the soles.
Save 50%Chasse Patate Casual Cap by La Machine in dark green, with white 'Chasse Patate' embroidery on the front, shown against a light background.
Sale price216,00 kr Regular price432,00 kr
Corsa Rosa (Vai) poster by La Machine — Giro d'Italia artwork by Martin Paseka in maglia rosa pink on heavyweight matte art paper.
Sale priceFrom 216,00 kr
Off Bike Essentials

Order by December 19

to receive in time for Christmas.

Hellelujah cycling poster by La Machine on heavy matte art paper, a tribute to Paris-Roubaix, the Hell of the North.
Sale priceFrom 216,00 kr
Save 50%The Vai Vai - Casual Cap by La Machine Cycle Club features a dark blue design with a geometric embroidered patch of angled pink and white stripes and VANA on the front—ideal for fans of classic cycling cap style.
Sale price216,00 kr Regular price432,00 kr
Loose FitSave 67%Front view of the Lampre Fondital '06 loose fit t-shirt, laid flat.
Sale price216,00 kr Regular price647,00 kr
The Ijsboerke - Cycling Cap by La Machine Cycle Club features a yellow and blue classic design with black SBOERKE text on the front and white LA MACHINE on the brim and side, inspired by the iconic Ijsboerke Cycling Team. Displayed on a plain white background.
Sale price324,00 kr
The La Machine Cycle Club Pedaleur de Charme - Casual Cap in sand features PEDALEUR de Charme embroidered in white on the front, inspired by the classic Hugo Koblet cap, displayed on a plain white background.
Road to Mont Ventoux art poster showing the bald summit and exposed climb, premium La Machine print on matte art paper
Sale priceFrom 216,00 kr
Break Away First Think Later towel by La Machine, 60x80 cm, with bold lettering — built for Zwift sessions and the gym.
UnisexFront view of the Petit Pedaleur de Charme T-shirt by La Machine, laid flat.
La Machine sticker set of six, featuring cycling-culture designs from the brand, shown on a plain background.
Sale price86,00 kr
Save 35%La Machine crew socks in La Vuelta red, white socks with two bold red stripes and subtle white lettering at the cuff.
Sale price140,00 kr Regular price216,00 kr
Save 35%La Machine crew socks in Giro pink, white socks with two pink stripes and subtle lettering near the cuff.
Sale price140,00 kr Regular price216,00 kr
Alpe d'Huez poster by La Machine Cycle Club — minimalist architectural print of the iconic Tour de France climb with 21 numbered switchbacks, on heavyweight matte art paper in washed navy and white.
Sale priceFrom 216,00 kr
La Machine Cycle Club’s Vai Vai Cycling Socks are shown upright, all-white with black abstract vertical stripes on the soles, set against a plain light gray background. They feature a seamless toe for extra comfort.
Sale price270,00 kr
Loose FitSave 67%Front view of the Team Toshiba '90 loose fit t-shirt, laid flat.
Sale price216,00 kr Regular price647,00 kr
Le Bidon in black by La Machine, a 750ml water bottle with an oversized La Machine logo for longer rides, shown on a plain background.
Sale price216,00 kr
La Machine Cycle Club’s No Watts No Glory - Cycling Socks in bright orange feature “NO WATTS” on the left and “NO GLORY” on the right. Made in Italy with a seamless toe, theyre pictured upright against a white background.
Le Bidon in black by La Machine, a premium 500ml water bottle with an oversized La Machine logo, shown on a plain background.
Sale price173,00 kr
Save 45%La Machine Giro Pink boxershorts with a navy waistband and light-blue LA MACHINE text — a maglia rosa nod, shown on a white background.
Sale price119,00 kr Regular price216,00 kr
Save 74%Front view of the Le Pavé Henley in Light Cobble Grey, laid flat.
Sale price216,00 kr Regular price820,00 kr
From socks to posters

Gift Season

Shorter days and slower mornings make room for thoughtful gifts that bring the spirit of the sport into everyday life. It’s the time to treat yourself or another rider to something that reflects style, comfort and a love for the road—pieces that spark motivation, inspire new plans and keep the cycling mindset alive, even when the bike stays inside.