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Featured products

A pair of Allez Allez socks by La Machine in all white, shown side by side with bold black ALLEZ lettering down the front. Seamless toe, elastic fit, on a light grey background.
Sale price210,00 kr Regular price262,00 kr
The Beyond the Bike Sweatshorts in Melange Grey by La Machine Cycle Club feature a relaxed fit, elastic waistband, white drawstrings with orange tips, side pockets, and a red patch with white text on the lower left leg.
Sale price587,00 kr Regular price733,00 kr
La Machine Cycle Club’s Bib Number 13 - Cycling Socks in white feature bold black “1” and “3” on the front, a seamless toe, and are shown upright side by side against a plain background.
Sale price210,00 kr Regular price262,00 kr
Front view of the Bib Number 13 tee Melange Grey, laid flat.
Sale price419,00 kr Regular price524,00 kr

Industry Privilege

The La Machine Industry Program

This is a program for people inside the cycling industry. Not influencers. Not hobbyists. Just those who build, race, repair, design, sell or shape the sport — full-time. If that’s you, you’ll get access to exclusive discounts on our full collection of Off-Bike Essentials.

Founded in 2013

The pro deal (you actually earn)

La Machine offers a dedicated program for professionals in the cycling industry.

Whether you run your own shop, work full-time in the trade, or ride professionally (former pros included) — you're eligible for exclusive discounts across our entire collection.

Please note: applications are reviewed manually and may take up to 3 business days to process.

Apply Now

Register here

Please send us a message with the following information: your full name, email address, company name, and your role or profession within the cycling industry.