Industry Privilege
For the ones who work in cycling
The La Machine Industry Program
This is a program for people inside the cycling industry. Not influencers. Not hobbyists. Just those who build, race, repair, design, sell or shape the sport — full-time. If that’s you, you’ll get access to exclusive discounts on our full collection of Off-Bike Essentials.
The pro deal (you actually earn)
La Machine offers a dedicated program for professionals in the cycling industry.
Whether you run your own shop, work full-time in the trade, or ride professionally (former pros included) — you're eligible for exclusive discounts across our entire collection.
Please note: applications are reviewed manually and may take up to 3 business days to process.
Register here
Please send us a message with the following information: your full name, email address, company name, and your role or profession within the cycling industry.
La Machine is a Dutch brand built by cycling enthusiasts, creating premium off-bike apparel. During our partnership, they matched our team’s identity perfectly.
Praised for blending cycling heritage with minimalist streetwear, La Machine designs casual wear like hoodies and T-shirts tailored for cyclists.
La Machine redefines casual cycling wear, blending performance with style, timeless design, and high-quality materials for cyclists who value functionality and aesthetics.
La Machine is the fastest-growing casual cycling brand in Germany and Austria, loved for its blend of premium fabrics and style.
La Machine is the fastest-growing casual cycling brand, praised by Bicycling magazine for its perfect mix of performance and style.
