Dedicated to the cycling lifestyle

Autumn adventures


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Pedaleur de Charme - Sand | Shop Now

Le Style Du Cyclisme

We blend in (cycling) tradition with a sense of understated, clever design and the best possible materials to create beautiful casual apparel.

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Chasse Patate
Off-bike everyday wear
Pedaleur de Charme
No Watts No Glory
Le Style du Cyclisme
Vai Allez Vamos
Official partner of Team Visma | Lease a Bike
Pro-level casual wear

Get ready for Autumn

Introducing the newest innovations from La Machine, where fresh designs meet the timeless appeal of cycling culture.
Beyond the bike - Padded Jacket - Blue

Beyond the bike - Padded Jacket - Blue

Translation missing: en.products.product.price.regular_price €189,00
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Wrap yourself in warmth with this reimagined padded jacket. Featuring an insulated hood, it's perfect...
Pedaleur de Charme - Sweatshirt - Sand

Pedaleur de Charme - Sweatshirt - Sand

Translation missing: en.products.product.price.regular_price €89,00
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This premium sweatshirt is an ode to Hugo Koblet, the first non-Italian Giro d’Italia winner,...
Pedaleur de Charme - Sweatshirt - Light Blue

Pedaleur de Charme - Sweatshirt - Light Blue

Translation missing: en.products.product.price.regular_price €89,00
Translation missing: en.products.product.price.sale_price €89,00 Translation missing: en.products.product.price.regular_price
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This premium sweatshirt is an ode to Hugo Koblet, the first non-Italian Giro d’Italia winner,...
Grand Tours III - Embroidered Sweatshirt

Grand Tours III - Embroidered Sweatshirt

Translation missing: en.products.product.price.regular_price €89,00
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This super-soft crew neck sweatshirt features subtle details inspired by the Grand Tours. Which one...
Maillot Vert - Sweatshirt

Maillot Vert - Sweatshirt

Translation missing: en.products.product.price.regular_price €89,00
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The pinning of the bib number is essential for any racer’s preparation. Once pinned, tension...
Food of Champions - Knitted Pullover

Food of Champions - Knitted Pullover

Translation missing: en.products.product.price.regular_price €119,00
Translation missing: en.products.product.price.sale_price €119,00 Translation missing: en.products.product.price.regular_price
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Introducing our classy knitted pullover with a semi-high collar and quality banana-inspired embroidery, perfect for...
Beyond the bike - Padded Jacket - Black

Beyond the bike - Padded Jacket - Black

Translation missing: en.products.product.price.regular_price €189,00
Translation missing: en.products.product.price.sale_price €189,00 Translation missing: en.products.product.price.regular_price
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Wrap yourself in warmth with this reimagined padded jacket. Featuring an insulated hood, it's perfect...
LMCC - University Hoodie

LMCC - University Hoodie

Translation missing: en.products.product.price.regular_price €99,00
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Wear your LMCC pride with this cozy, durable University of Hard Knox hoodie, perfect for...
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What our customers say

Customers rate us 4.7/5 based on 6120 reviews.

Here's to adventure

Explore the many casual items such as T-shirts, sweaters, and super-soft hoodies, inspired by sporting adventures on two wheels

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Shop other collections

But we have more in store for you. Discover now the other collections that will also inspire you to live the cycling cult.

Sweatshirts

Accessories

Jackets

Socks

Indoor Training Hub

Maximize your indoor cycling experience with our curated selection of accessories designed to keep you comfortable, hydrated, and focused.
No Watts No Glory - Towel - 60x80 cm

No Watts No Glory - Towel - 60x80 cm

Translation missing: en.products.product.price.regular_price €24,00
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Heading for a "short" break to Wattopia or just working up a sweat at the...
La_Machine_No_Watts_No_Glory_Bidon
La_Machine_No_Watts_No_Glory_Bidon

No Watts No Glory - Bidon 750ml

Translation missing: en.products.product.price.regular_price €14,00
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A functional, visually appealing water bottle with an oversized "No Watts No Glory" logo and...
No Watts No Glory - Cycling Cap

No Watts No Glory - Cycling Cap

Translation missing: en.products.product.price.regular_price €29,00
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No watts, no glory; don’t overthink it. Go full gas, all out, and see how...
No Watts No Glory - Cycling Socks - White

No Watts No Glory - Cycling Socks - White

Translation missing: en.products.product.price.regular_price €24,00
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No watts, no glory; don’t overthink it. Go full gas, all out, and see how...
No Watts No Glory - Cycling Socks - La Machine Cycle Club.
No Watts No Glory - Cycling Socks - La Machine Cycle Club.

No Watts No Glory - Cycling Socks

Translation missing: en.products.product.price.regular_price €24,00
Translation missing: en.products.product.price.sale_price €24,00 Translation missing: en.products.product.price.regular_price
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No watts, no glory; don’t overthink it. Go full gas, all out, and see how...
No Watts No Glory - T-shirt - La Machine Cycle Club

No Watts No Glory - T-shirt

Translation missing: en.products.product.price.regular_price €49,00
Translation missing: en.products.product.price.sale_price €49,00 Translation missing: en.products.product.price.regular_price
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No watts, no glory; don’t overthink it. Go full gas, all out, and see how...
La Machine Sticker Set - Orange & Black - 3x

La Machine Sticker Set - Orange & Black - 3x

Translation missing: en.products.product.price.regular_price €3,00
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Leave your mark with the La Machine vinyl sticker set of 3 stickers for the...
Le Bidon - Clear - 750ml - La Machine Cycle Club.
Le Bidon - Clear - 750ml - La Machine Cycle Club.

Le Bidon - Clear - 750ml

Translation missing: en.products.product.price.regular_price €14,00
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This functional bidon features a large La Machine logo in 2 colours, making hydration effortless...
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This is La Machine

Always Tête de la Course

We blend in (cycling) tradition with a sense of understated, clever design and the best possible materials to create beautiful, timeless products that you’ll find nowhere else. Sold in more than 56 countries.

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Tailor Made For Cyclists

Our collection isn't just about fashion; it's about function. Meticulously crafted, every piece is designed keeping the unique physique of a cyclist in mind. Even for casual fashion for cyclists.

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Long Lasting Material

Like fine wine, our casuals only get better with time. The colors remain vibrant, and the fabric retains its structure, making you fall in love with every wear.

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Autumn Winter 24/25

Introducing the latest drop from our Off-bike Collection, where every piece is crafted to reflect our commitment to quality and style beyond the ride.

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Featured in

"La Machine redefines casual cycling wear, blending performance with style, timeless design, and high-quality materials for cyclists who value functionality and aesthetics."

"Praised for blending cycling heritage with minimalist streetwear, La Machine designs casual wear like hoodies and T-shirts tailored for cyclists."

"La Machine is a Dutch brand built by cycling enthusiasts, focused on creating premium casual wear for demanding professionals like us."

"La Machine is the fastest-growing casual cycling brand in Germany and Austria, loved for its blend of premium fabrics and style."

"La Machine is the fastest-growing casual cycling brand, praised by Bicycling magazine for its perfect mix of performance and style."