



“More reliable than your computer.”
Color:
RedResponsibly made. Seriously worn.
Free shipping €150 — 30-day returns — secure checkout
This functional bidon features an oversized La Machine logo. Easy to use, it helps you effortlessly rehydrate on rides.
We’re picky about what we wear in life beyond the race. Every piece starts with sustainably sourced fabrics from trusted suppliers — chosen for comfort, quality, and durability. Fast fashion?
Non merci.
Our packaging is made from recycled-based materials and is 100% compostable.
Read more about our mission.
Delivery
Returns
30 days. Hassle-free. Return or exchange anything that doesn’t fit — because peace of mind matters.
Belongs together, off the bike.
L'ensemble complet — handpicked per piece






Le Bidon - Red
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Tête de la Course
Every item we release is made to endure: wear after wear, wash after wash. We create items that last.


The Original Since 2013
An attic in 2013. €500. A box of tees. No funding, no shortcuts — now worn in 56+ countries.


No Fast Fashion
Fewer pieces, better made — worn longer. Small runs, trusted ateliers, durable fabric.
Inspired by breakaways, bidons and cols — we turn cycling culture into everyday style.

Allez Allez Allez
We make off‑bike life iconic for cyclists

SS26
Off Bike Essentials