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Featured products

The Allez - Tour de France Polo Shirt by La Machine Cycle Club is a light yellow unisex polo with short sleeves, a collar, three buttons, and an embroidered logo on the left chest, shown flat on a white background.
Sale price229,00 kr Regular price603,00 kr
A pair of Allez Allez socks by La Machine in all white, shown side by side with bold black ALLEZ lettering down the front. Seamless toe, elastic fit, on a light grey background.
Sale price191,00 kr
The Beyond the Bike Sweatshorts in Melange Grey by La Machine Cycle Club feature a relaxed fit, elastic waistband, white drawstrings with orange tips, side pockets, and a red patch with white text on the lower left leg.
La Machine Cycle Club’s Bib Number 13 - Cycling Socks in white feature bold black “1” and “3” on the front, a seamless toe, and are shown upright side by side against a plain background.
The Bib Number 13 - T-shirt by La Machine Cycle Club is a light melange grey unisex tee with a black and white square graphic and an upside-down, distressed number 13 on the front, plus small text on the left sleeve.
Off-white Bib Number 13 t-shirt by La Machine, with the distressed number 13 pinned upside down on the chest — a nod to the peloton's oldest superstition.

Bestsellers

Our most iconic pieces, celebrated by riders worldwide. Timeless design, refined details, and premium craftsmanship that keep them at the top season after season.
210 products
The Life starts at 6% cycling cap with white, yellow and black panels and LIFE STARTS and LA MACHINE details — classic 100% cotton style for conquering climbs.
Sale price222,00 kr
NewLa Machine Cycle Club’s Vai Vai Cycling Socks are shown upright, all-white with black abstract vertical stripes on the soles, set against a plain light gray background. They feature a seamless toe for extra comfort.
Sale price191,00 kr
Loose FitWhite Directeur Sportif longsleeve by La Machine, with a black-and-white graphic of a directeur sportif in a cap — a tribute to cycling's quiet strategists.
Beyond the bike sweatpants in gravel grey by La Machine, a unisex pair with drawstring waist, zipped side pockets, ribbed cuffs and a white thigh logo, laid flat.
The Vai Allez Vamos Cycling Cap by La Machine Cycle Club features pink and maroon colors, VAMOS and ALIVE! in red and yellow on top, and VAMACHINE in bold black under the brim, inspired by the Vuelta a España.
Sale price222,00 kr
Curated BundleThe Grand Tours - Towel Bundle by La Machine Cycle Club includes three 100% cotton beach towels—pink with Italian, yellow with French, and red with Spanish text—all featuring bold, decorative lettering and arranged vertically with plus signs.
Sale price953,00 kr
Loose FitLa Machine Cycle Clubs Team Polti 94 Loose Fit T-shirt features a large yellow and green abstract circle on the back, reminiscent of waves or terrain, with minimalist small black text below.
The La Machine No Watts No Glory cycling cap with black and orange stripes, NO WATTS NO GLORY text and ANIMACHINE on the brim, 100% cotton, one size.
Sale price222,00 kr
The La Machine Cycle Club “Pedaleur de Charme - Sweatshirt - Sand” is a beige men’s premium sweatshirt featuring “PEDALEUR de Charme” in white on the front, inspired by Hugo Koblet and shown flat on a white background.
UnisexKids' t-shirt by La Machine celebrating little racers and future Petit Coureurs, shown on a plain background.
Sale price298,00 kr
The La Machine reversible bucket hat with a beige LA MACHINE side and a red side with a yellow geometric pattern — for Grand Tour fans who want versatile style.
La Machine crew socks in Giro pink, white socks with two pink stripes and subtle lettering near the cuff.
Save 42%The Le Pavé Henley in Light Cobble Grey, a heavy cotton long-sleeve with a round neck and three-button placket, shown flat on a white background.
Sale price305,00 kr Regular price527,00 kr
Chasse Patate Casual Cap by La Machine in dark green, with white 'Chasse Patate' embroidery on the front, shown against a light background.
Sale price298,00 kr
The Maillot Vert Sweatshirt by La Machine Cycle Club is a forest green men’s sweatshirt made in the EU from 100% cotton, featuring a neon green patch near the hem with “171” and LA MACHINE branding.
Sale price755,00 kr
NewEFA black La Machine x EF Pro Cycling Carroussel T-shirt with the collaboration graphic, shown on a plain background.
BestsellerThe La Machine Cycle Club Pedaleur de Charme T-shirt in sand is a unisex cotton tee featuring white PEDALEUR de Charme text on the front and small white text on the left sleeve, shown laid flat on a white background.
NewAloë premium sweatshirt by La Machine with 'Pedaleur de Charme' chest print honouring Giro d'Italia winner Hugo Koblet, shown flat on a plain background.
The Pedaleur de Charme - Sweatshirt - Navy by La Machine Cycle Club is a mens premium crewneck with long sleeves, featuring PEDALEUR de Charme in white across the chest, inspired by Giro d’Italia winner Hugo Koblet.
NewLa Machine black unisex Merino socks with LA MACHINE on the soles and NO FAME. NO GLORY. JUST CYCLING. near the toes — a 4-season choice.
NewStar White half-zip sweatshirt by La Machine with subtle Vai Allez Vamos detailing, a tribute to the three Grand Tours, shown flat on a plain background.
UnisexKids' t-shirt by La Machine with 'Pedaleur de Charme' styling for the youngest riders, shown on a plain background.
La Machine Cycle Club’s No Watts No Glory - Cycling Socks in bright orange feature “NO WATTS” on the left and “NO GLORY” on the right. Made in Italy with a seamless toe, theyre pictured upright against a white background.
NewA pair of white La Machine logo socks shown upright on a light grey background, with bold black LA MACHINE branding on the soles.
NewFold-away 2-in-1 stool and sidetable by La Machine inspired by the legendary Alpe d'Huez climb, shown on a plain background.
NEWVai Vai cycling art poster of the Giro d'Italia in the Dolomites, premium La Machine print on matte art paper
Sale priceFrom 153,00 kr
Road to Mont Ventoux art poster showing the bald summit and exposed climb, premium La Machine print on matte art paper
Sale priceFrom 153,00 kr
NewThe Beyond the Bike - Hoodie - Melange Grey by La Machine Cycle Club is a light gray unisex hoodie with a front pocket, white drawstrings tipped in orange, and a small red logo on the chest, shown laid flat on a white background.
La Machine crew socks in La Vuelta red, white socks with two bold red stripes and subtle white lettering at the cuff.
La Machine crew socks in Le Tour yellow, white socks with two yellow stripes and subtle lettering near the cuff.

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This is La Machine

Tête de la Course

Inspired by cycling heritage, crafted with intention. Fewer pieces, made better — to stand the test of time.

The Original Since 2013

Founded in 2013 with €500, a box of tees, and a deep love for cycling. No funding. No shortcuts.

Slow Fashion

Our items are crafted in trusted ateliers — places where craftsmanship and conscience go hand in hand.