

“Shout first. Explain later.”
'Allez' is the soundtrack of July. It’s the shout that pushes riders over the Galibier and fuels the frantic chase of the peloton. This poster captures the essence of the Grande Boucle: the prestige, the history, and the pure, unadulterated speed of the greatest race on earth.
We’re picky about what we wear in life beyond the race. Every piece starts with sustainably sourced fabrics from trusted suppliers — chosen for comfort, quality, and durability. Fast fashion?
Non merci.
Our packaging is made from recycled-based materials and is 100% compostable.
Read more about our mission.
Delivery
Returns
30 days. Hassle-free. Return or exchange anything that doesn’t fit — because peace of mind matters.
The perfect domestique



Inspired by breakaways, bidons and cols. We turn cycling culture into everyday style.


Tête de la Course
Inspired by cycling heritage, crafted with intention. Fewer pieces, made better — to stand the test of time.


The Original Since 2013
Founded in 2013 with €500, a box of tees, and a deep love for cycling. No funding. No shortcuts.


Slow Fashion
Our items are crafted in trusted ateliers, places where craftsmanship and conscience go hand in hand.