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Featured products

Bienvenue — 10% off your first order

Join the La Machine Cycling Club peloton. Get 10% off on your first purchase.

Note: Valid for first-time customers only.

Towels

Quick-dry, lightweight, and technical. Premium towels designed for athletes – perfect for training, recovery, and daily rituals.

This is La Machine

Tête de la Course

Inspired by cycling heritage, crafted with intention. Fewer pieces, made better — to stand the test of time.

The Original Since 2013

Founded in 2013 with €500, a box of tees, and a deep love for cycling. No funding. No shortcuts.

Slow Fashion

Our items are crafted in trusted ateliers — places where craftsmanship and conscience go hand in hand.