



“Attendance mandatory.”
Color:
Flanders YellowResponsibly made. Seriously worn.
Free Shipping during Le Tour (EU) — 30-day returns — secure checkout
Once a year, Flanders empties for ‘De Ronde,’ the race of near-religious importance. Cycling becomes the true religion.
We’re picky about what we wear in life beyond the race. Every piece starts with sustainably sourced fabrics from trusted suppliers — chosen for comfort, quality, and durability. Fast fashion?
Non merci.
Our packaging is made from recycled-based materials and is 100% compostable.
Read more about our mission.
Delivery
Returns
30 days. Hassle-free. Return or exchange anything that doesn’t fit — because peace of mind matters.
The perfect domestique






De Hoogmis - Poster

Premium feel
What sets it apart: a limited edition of 300 pieces , cycling-themed artwork and printed on FSC-certified paper .

It's in the details
240g natural white Biotop paper, made with care in a small atelier in the Netherlands. Small runs, made to last for years.

Free Shipping during Le Tour (EU)
Le Tour is on, and the shipping is on us. From the opening stage to Paris, EU orders ship free. Order today, wear it at the next stage. Allez!