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Featured products

Kings of the Cobbles

The smell of frites, the taste of a cold Kwaremont, and the thunderous sound of a peloton hitting the pavé at 50 clicks. This is our cathedral. You don’t need a race number to be part of the legend.

This is La Machine

Tête de la Course

Inspired by cycling heritage, crafted with intention. Fewer pieces, made better — to stand the test of time.

The Original Since 2013

Founded in 2013 with €500, a box of tees, and a deep love for cycling. No funding. No shortcuts.

Slow Fashion

Our items are crafted in trusted ateliers — places where craftsmanship and conscience go hand in hand.