



“Pink suits everyone in May.”
Color:
Dark NavyVai Vai! The roar of the cycling-crazy Giro d'Italia crowds, rooting for the riders—now available to us regular folks in a stylish dark blue cap with Giro d'Italia pink, serving as a friendly reminder to go all in with style!
We’re picky about what we wear in life beyond the race. Every piece starts with sustainably sourced fabrics from trusted suppliers — chosen for comfort, quality, and durability. Fast fashion?
Non merci.
Our packaging is made from recycled-based materials and is 100% compostable.
Read more about our mission.
Delivery
Returns
30 days. Hassle-free. Return or exchange anything that doesn’t fit — because peace of mind matters.






Vai Vai - Casual Cap
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Inspired by breakaways, bidons and cols — we turn cycling culture into everyday style.


Tête de la Course
Every item we release is made to endure: wear after wear, wash after wash. We create items that last.


The Original Since 2013
An attic in 2013. €500. A box of tees. No funding, no shortcuts — now worn in 56+ countries.


No Fast Fashion
Fewer pieces, better made — worn longer. Small runs, trusted ateliers, durable fabric.