Our story
We design clothing that speaks fluent cycling, even when you're off the bike.
What started in an attic with a few t‑shirts and a dream, has grown into a globally worn label for cycling enthusiasts. At La Machine, we believe cycling culture doesn’t end at the finish line – it lives on in the moments between rides. Our mission: to design stylish, comfortable and functional apparel that captures the spirit of the peloton, even when you're off the bike.
Cycling culture, made wearable.
La Machine was founded in 2013 with €500, a box of tees, and a deep love for cycling. From a dusty attic to a vintage bus, we brought our vision to races, cafés and wherever the peloton came to rest. No funding. No shortcuts. Just pure cycling soul.
We were proud to be the official off-bike apparel partner of Team Visma | Lease a Bike, outfitting riders like Vingegaard and Van Aert between stages.
Today, La Machine is worn in over 56 countries.
Our Off-Bike Essentials are made for those who carry cycling with them — even after the ride. Designed with purpose, rooted in heritage, built to last.
We still design everything ourselves. We still pack your orders by hand.
Ride on. Look iconic.
Rens Robroek
Founder, La Machine
La Machine is a Dutch brand built by cycling enthusiasts, creating premium off-bike apparel. During our partnership, they matched our team’s identity perfectly.
Praised for blending cycling heritage with minimalist streetwear, La Machine designs casual wear like hoodies and T-shirts tailored for cyclists.
La Machine redefines casual cycling wear, blending performance with style, timeless design, and high-quality materials for cyclists who value functionality and aesthetics.
La Machine is the fastest-growing casual cycling brand in Germany and Austria, loved for its blend of premium fabrics and style.
La Machine is the fastest-growing casual cycling brand, praised by Bicycling magazine for its perfect mix of performance and style.
Built from the Ground Up
La Machine launched from an attic, powered by €500 in pocket money and a head full of cycling dreams. No investors, no roadmap — just a vintage bus, a handful of tees, and the relentless urge to bring off-bike style to life. As the webshop went live, the bus rolled out: crits, cafés, cobbles — the cult began where cycling lives. 100% self-started. 100% cycling soul.
Our Own Warehouse
The living room overflows. Orders pile up. It’s time to shift gears. La Machine moves into its first warehouse, laying the foundation for a faster, more focused operation. Packing, shipping, designing — we’ve done it ourselves ever since.
Across Europe
From the Netherlands to the Nordics, La Machine becomes available across all of Europe. The webshop expands, riders from Flanders to Florence start wearing cycling pride off the bike.
The peloton gets continental.
Off-Bike in the Pro Peloton
La Machine becomes the official off-bike apparel partner of Team Visma | Lease a Bike — dressing the world’s best riders in style between stages.
From press conferences to travel days, Vingegaard, Van Aert and the team wear La Machine’s Off-Bike Essentials. Function meets flair. Pro meets culture. Where world-class performance meets world-class style.
Fabrics
Our garments are made in trusted ateliers in Portugal and Turkey, where craftsmanship meets conscience. We choose sustainable options and we only work with partners we know — and trust.
No Fast Fashion
Our collections are designed for riders who value quality over quantity. Fewer pieces, better made — and worn longer.
Cycling Heritage
Inspired by the golden age of racing — from cobbled classics to cult heroes. Founded in 2013, now worn in over 56 countries. Cycling culture, made wearable.
