Privacy Policy

We care about your privacy

Privacy Policy La Machine
Version 4.1  01-01-2022

1. We care about your privacy
Bonjour! This notice describes how we, La Machine process your personal data that you provide to us when using our website

Please read it carefully.

We are aware that you put your trust in us. It is our responsibility to protect your privacy. On this page we show u what information we collect and how we use it to improve customer experiences.

This privacy policy is of application for the services of La Machine. We are not responsible for the privacy policy of other sites and sources. By using and placing orders on our website you accept our privacy policy.

La Machine respects the privacy of all users of the website and makes sure that your confidential information is handled with care.


2. Which categories of personal data do we collect and why?

2.1 Process Orders Made via our Website
In connection with an order, we collect information regarding your name (first name and last name), e-mail address, telephone number and address. We process the collected information for the purpose of administering your order, including to communicate with you regarding the order (e.g. for support purposes in the event of any issues with the delivery of the items), and to fulfill our contractual obligations in relation to you. If you want to delete your order information please contact us (see below). We keep your data for an indefinite period of time and as long as La Machine is operational. In case of bankruptcy your data will be deleted and destroyed.

Furthermore, when paying via the Website you need to provide further information, such as debit or credit card information. We use third party payment providers in order to process payments via the Website. The payment providers are data controllers for their own processing of your personal data in order to process payments. If you wish to know how the payment providers will process your personal data, we recommend that you read their data privacy policies ( In short, all data is encrypted and they use the highest possible security PCI standards.

The provision of the categories of personal data outlined above is required in order for us to administrate your order. If you do not provide the required information, we will not be able to process your order.

We keep information regarding your order and transaction, including any support e-mail relating to the order should any issues arise with the delivered products and for accounting purposes.

2.2 Use of the Website and Newsletters
Based on your consent, we may also process personal data, e.g. your name and e-mail address, that you voluntarily provide to us when using the Website in connection with reviewing a product or signing up for our newsletter. Any posted review will be kept until further notice and we will keep sending our newsletter to you until you de-register from future communications from us.

We use Omnisend for our newsletter services. If you want to read their Privacy Policy you can read it here:

Additionally, we collect visitor statistics, including content and pages visited, referring website and searches made on our Website. We use the data to personalize the online user and shopping experience, and to develop, test and to continuously improve our Website. We do not collect complete IP addresses. Thus, the collected data cannot be connected to or used to identify you.

In order to collect visitor statistics, we use cookies and similar technologies. By enabling cookies in your web browser and using our Site you consent to our use of cookies. Most browsers have a standard acceptance for cookies but you can install your browser to refuse all cookies or when to send cookies. However it is possible that some functions and services on our and other websites do no not work properly when cookies are turned off in your browser.

Functional or necessary cookies
Functional or necessary cookies ensure that the webshop of functions properly. Think about:
-Remembering and saving the articles you add to your wishlist;
-Giving a notification with an unfinished order so that you do not lose the items in the shopping cart;
-Saved browser settings so that you can view our webshop optimally on your screen;
-The ability to save your login details so that you do not have to enter them every time;
-The ability to respond to messages in our web store;

Analytical cookies
We use, with the help of third parties, analytical cookies to investigate the retail use. These statistics provide us with insight into how often we are visited and where we can improve our webshop. This way we can continuously optimize the experience with our webshop. Among other things, the following data is stored:
-The IP address that is made anonymous;
-Technical features, such as the browser you use (such as Chrome, Safari or Firefox), the resolution of your computer screen, your language preference and which device you use;
-From which page you came to the web store;
-When and for how long you visit or use the web store;
-Whether you use the functionalities of the web store. For example, making a wish list, placing an order or viewing previous purchases;

Marketing cookies
In our webshop you will see recommendations, promotions and advertisements from ourselves and from third parties. You can also run into our advertisements on third-party websites. In order to keep these recommendations, promotions and advertisements relevant, we use cookies. These marketing cookies enable:
-we can keep track of whether you click on the ads;
-we can keep track of whether you place orders after you have seen or clicked on an advertisement;
-we can combine your online surf, search and purchase behavior regardless of which device you use;

For the cookies that these parties place for marketing purposes, we refer to the statements on the websites of these parties. Because the statements can change regularly, we advise you to consult these privacy and cookie statements on a regular basis. The following parties place cookies and / or other techniques on our webshop:


In addition, we can use your data for other ‘legitimate interest’. This means that we want to provide all our customers with the best possible personal service. We always think about your privacy. This applies to:

-Reviews & customer satisfaction survey
-Contact with our customer service
-Newsletter & e-mail
-Promotions via Newsletter
-Social media

2.3 Direct Marketing and Surveys
We may process your e-mail address to send direct marketing information to you in order to satisfy our legitimate interest of informing you of offers in relation to our products and services. Based on your consent, we may also process information regarding your order history, order value, payment method used and from which country you accessed our Website in order to send you relevant and tailored offers via e-mail and other similar ways of electronic communication.

You have the right to at any time oppose to our processing of your personal data for direct marketing purposes and de-register from future communications from us, please see contact details below.

2.4 Statistics and Business Development
We may process the personal data that you provide to us, including location, purchased product categories and information regarding payment method, when using our Website for statistical purposes, e.g. in order to see how many individuals in a certain age range has purchased our certain product. This statistical information may be used for business development purposes. The processing of your personal data is necessary in order to satisfy our legitimate interest of continuously improving our business and providing new products and services.

3. Who has access to your personal data?

3.1 Third Party Payment Providers
We use third party payments providers to handle payments via our Website. In order to administrate the order and for the performance of the agreement between you and us, we will disclose information regarding your name, address, order information, and debit or credit card information and devise used for purchase to the third party payment provider. As stated above, the payment providers are data controllers for their own processing of your personal data in order to process payments.

3.2 Delivery and Storage Partners and other Third Party Service Providers
In order to handle orders, we use third party delivery service and storage partners. As such, for the purposes of administering the order and to fulfill our contractual obligations in relation to you we will share your personal data, including your name, address and telephone number in addition to order information with our delivery and storage partners.

The third party service providers that we engage are contractually obligated to only process your personal data in accordance with our strict instructions and may not use your data for their own purposes. Additionally, they are obligated to implement technical and organizational security measures to protect and safeguard your personal data.

4. What are your rights?
You have the right to request access to the personal data that we store about you. You also have the right to request that incorrect or incomplete personal data is corrected. Furthermore, you have the right, to the extent our processing is based on your consent, to at any time revoke your consent to our processing of your personal data.

Should you have any issues regarding our processing of your personal data, please do not hesitate to contact us.

As of 25 May 2018, you also have, to the extent applicable data protection laws provide, a right to erasure of personal data, restriction of processing, to object to certain processing and a right to data portability.

The right to data portability covers such personal data that you have provided to us and which we process either based on your consent or in order to fulfill our contractual obligations in relation to you. This typically includes your name, e-mail address, telephone number, address, order information, order history. It may also include any products reviews that you have made on the Website and survey results.

5. Transfer of personal data outside the EU/EEA
We use third party delivery and storage partners which are based in the U.S. As such, your personal data may in connection with a purchase be transferred outside the EU/EEA to countries which do not have the same level of protection for personal data as countries within the EU/EEA. In order to ensure that your personal data is adequately protected, we ensure that there are appropriate safeguards in place by way of data transfer agreements which include standard data protection clauses adopted by the EU Commission.

As of 25 May 2018 you have the right to receive a copy of the clauses by contacting us on the contact details below.

6. How will we notify you of changes to this notice?
If we make any changes to this information, we will notify you on the Customer Service section. We advise you to keep yourself up to date with our Privacy Policy when visiting our site.

7. Questions?
We regularly check if we are working by our privacy policy. If you have any questions about our privacy policy you can contact us:

La Machine Cycle Club B.V.
Spoorlaan 16
5481 SK Schijndel

The Netherlands
+31850 003 146

8. Privacy options
You have the right to at any time oppose to our processing of your personal data for direct marketing purposes and de-register from future communications from us. Please contact us to erase all your data.

In short

From an attic to Tête de la Course
Founded in 2013 by Rens Robroek and Sander Tielen. An online marketeer and a designer – but above all – lovers of cycling and its unique surrounding culture. Since then grown from a small attic with two boxes of T-shirts into one of the worlds leading brands of casual cycling fashion and performance wear.