
The dust has finally settled on the first cobbles of the season, and if you listen closely, you can still hear the rattle of chains and the roar of the Flemish crowds.
For us, this wasn't just another race weekend. Seeing the La Machine x EF Pro Cycling collection move from the initial sketches on our drawing boards to the iconic, bone-shaking roads of Flanders was a massive milestone.
Opening Weekend is a sacred time in cycling. It’s where legends are forged in the mud and where the "winter legs" are finally put to the test. This collaboration is more than just kit and casual wear; it’s a tribute to that specific brand of grit and beauty that only the Classics can provide.
The riders have charged through the crosswinds, the fans have lined the Bergs, and the season is officially alive. 🏁



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