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Featured products

A pair of Allez Allez socks by La Machine in all white, shown side by side with bold black ALLEZ lettering down the front. Seamless toe, elastic fit, on a light grey background.
Sale price¥4,700
The Beyond the Bike Sweatshorts in Melange Grey by La Machine Cycle Club feature a relaxed fit, elastic waistband, white drawstrings with orange tips, side pockets, and a red patch with white text on the lower left leg.
La Machine Cycle Club’s Bib Number 13 - Cycling Socks in white feature bold black “1” and “3” on the front, a seamless toe, and are shown upright side by side against a plain background.
The Bib Number 13 - T-shirt by La Machine Cycle Club is a light melange grey unisex tee with a black and white square graphic and an upside-down, distressed number 13 on the front, plus small text on the left sleeve.
Off-white Bib Number 13 t-shirt by La Machine, with the distressed number 13 pinned upside down on the chest — a nod to the peloton's oldest superstition.
Sale price¥7,500 Regular price¥9,200

No Watts No Glory - Towel - 60x80 cm

“Says it. Now prove it.”

Sale price¥5,500
  • Pre-washed
  • 100% cotton
  • Soft and breathable
  • Unisex
Size: 60x80 cm
In stock
Description

Heading for a "short" break to Wattopia or just working up a sweat at the gym? Drying off that hard-earned grit has never been this stylish!

Highlights
  • Designed in the Netherlands
  • No itching labels
  • Soft and breathable
  • Pre-washed
  • Made in Pakistan
  • Premium Off Bike Essentials
  • Perfect for Indoor Sessions

Materials
  • 100% Cotton

We’re picky about what we wear in life beyond the race. Every piece starts with sustainably sourced fabrics from trusted suppliers — chosen for comfort, quality, and durability. Fast fashion?

Non merci.

Our packaging is made from recycled-based materials and is 100% compostable.

Read more about our mission.

Shipping & Returns

Shipping
Your order will be handed over to the carrier within 24 hours. Once it has been shipped, you’ll receive an email with a track & trace number to follow your delivery.

Within the EU, enjoy free shipping on orders above € 150. Other Worldwide € 200.

Returns
Holiday Season: Return Period Extended to 60 Days

Returns are easy at La Machine. You have 30 days to return or exchange your item — simple and risk-free. Doesn’t fit? Changed your mind? Just send it back.

The La Machine Cycle Club No Watts No Glory Towel (60x80 cm) is orange, made of 100% cotton, and features the slogan printed diagonally. A black tag accents the upper left edge. The background is plain white.
No Watts No Glory - Towel - 60x80 cm60x80 cm Sale price¥5,500

It's in the details

Born from cycling culture. Made for the moments after the ride.

The fabric

You notice it before you read the label. Small runs, honest materials, makers who care. The finish, the feel, the details.

No fast fashion

Fast fashion is built for turnover. This isn't. Fewer pieces, better made, worn longer.

Après la Course

Cycling culture doesn't end at the finish line. It lives on in the moments between rides. For showing the world you ride, without dressing like you're racing.

Tête de la course

Inspired by breakaways, bidons and cols. We turn cycling culture into everyday style.

We make off bike life iconic for cyclists.