New Arrivals

Discover the collection of new arrivals by La Machine.
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The latest arrivals straight out of the heart of the Peloton.

Discover the latest arrivals and hottest drops in the La Machine collection of casual and performance wear. From casual T-shirts to cycling socks. Designed out of love for the bike and a passion for style. With subtle cycling-inspired details, from the greatest Grand Tours rivalries - like the Tour France - to heroic races like Paris-Roubaix we always have the right piece for every cycling enthusiast.

It's universal: this is more than a sport, it’s a way of life.

Our diverse collection of cycling-inspired fashion is characterized by originality, style, subtlety, cycling DNA and 100% uncompromising when it comes to quality. A unique blend of the best quality and inspiring designs translated into a range of products that you are guaranteed not to find anywhere else. Casual cycling fashion created from the sincere belief that you should look just as stylish on - and off - the bike.

Designed in the Netherlands, worn with pride
Made under fair conditions, using the finest fabrics. Designed in the Netherlands and worn with pride by our peloton of cycling-crazy fans around the globe. Because it's universal: this is more than a sport, it’s a way of life.