

“Shout first. Explain later.”
Responsibly made. Seriously worn.
Free Shipping during Le Tour (EU) — 30-day returns — secure checkout
'Allez' is the soundtrack of July. It’s the shout that pushes riders over the Galibier and fuels the frantic chase of the peloton. This poster captures the essence of the Grande Boucle: the prestige, the history, and the pure, unadulterated speed of the greatest race on earth.
We’re picky about what we wear in life beyond the race. Every piece starts with sustainably sourced fabrics from trusted suppliers — chosen for comfort, quality, and durability. Fast fashion?
Non merci.
Our packaging is made from recycled-based materials and is 100% compostable.
Read more about our mission.
Delivery
Returns
30 days. Hassle-free. Return or exchange anything that doesn’t fit — because peace of mind matters.
The perfect domestique



The fabric, the finish and the feel, up close.

Premium feel
Made with more care than strictly necessary. Limited editions (300 pieces) and cycling-themed artwork.

The fabric
240 grs. natural white Biotop paper. Woven dense, washed soft. Made to keep.

Fast Fashion? Non merci.
Shirts that fade, zippers that break. That's not us. We make fewer things and make them properly.
Inspired by breakaways, bidons and cols. We turn cycling culture into everyday style.