





“Watts down. Factor 30 up.”
Color:
Le Tour YellowYou’ve climbed, you’ve conquered, and now it’s time to recover. Le Tour de la Plage is your go-to towel for those well-earned moments off the bike. Crafted from ultra-soft, absorbent cotton and designed with a nod to the greatest race of them all, it brings a touch of maillot jaune magic to every beach, pool or lakeside moment.
Oversized, comfortable, and unapologetically cycling. Because even on a rest day, style matters.
We’re picky about what we wear in life beyond the race. Every piece starts with sustainably sourced fabrics from trusted suppliers — chosen for comfort, quality, and durability. Fast fashion?
Non merci.
Our packaging is made from recycled-based materials and is 100% compostable.
Read more about our mission.
Delivery
Returns
30 days. Hassle-free. Return or exchange anything that doesn’t fit — because peace of mind matters.








Le Tour de la Plage - Beach Towel
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Inspired by breakaways, bidons and cols — we turn cycling culture into everyday style.


Tête de la Course
Every item we release is made to endure: wear after wear, wash after wash. We create items that last.


The Original Since 2013
An attic in 2013. €500. A box of tees. No funding, no shortcuts — now worn in 56+ countries.


No Fast Fashion
Fewer pieces, better made — worn longer. Small runs, trusted ateliers, durable fabric.