We blend in (cycling) tradition with a sense of understated, clever design and the best possible materials to create beautiful casual apparel.
Simon Yates wins the Giro d’Italia 2025 – a masterclass in climbing and courage. La Machine celebrates this iconic victory with a limited edition tribute tee. Clean lines, bold spirit – featuring subtle Giro-inspired details. For true cycling fans who honour greatness in style.
We blend in (cycling) tradition with a sense of understated, clever design and the best possible materials to create beautiful, timeless products that you’ll find nowhere else. Sold in more than 56 countries.
Our collection isn't just about fashion; it's about function. Meticulously crafted, every piece is designed keeping the unique physique of a cyclist in mind. Even for casual fashion for cyclists.
Like fine wine, our casuals only get better with time. The colors remain vibrant, and the fabric retains its structure, making you fall in love with every wear.