

“Shout first. Explain later.”
'Allez' is the soundtrack of July. It’s the shout that pushes riders over the Galibier and fuels the frantic chase of the peloton. This poster captures the essence of the Grande Boucle: the prestige, the history, and the pure, unadulterated speed of the greatest race on earth.
We’re picky about what we wear in life beyond the race. Every piece starts with sustainably sourced fabrics from trusted suppliers — chosen for comfort, quality, and durability. Fast fashion?
Non merci.
Our packaging is made from recycled-based materials and is 100% compostable.
Read more about our mission.
Delivery
Returns
30 days. Hassle-free. Return or exchange anything that doesn’t fit — because peace of mind matters.
The perfect domestique



Every piece, seen up close: the fabric, the finish and the feel.

It starts with the paper: 240 grs. natural white Biotop paper. Made in the Netherlands, by makers who care about the finish and the feel.

Look closer. Limited editions (300 pieces) Cycling-themed artwork. Nothing loud. Everything considered.

We build garments that last. No cheap shortcuts. No chasing trends. Just timeless cycling culture and clean design.
Inspired by breakaways, bidons and cols. We turn cycling culture into everyday style.