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Gift Season
Shorter days and slower mornings make room for thoughtful gifts that bring the spirit of the sport into everyday life. It’s the time to treat yourself or another rider to something that reflects style, comfort and a love for the road—pieces that spark motivation, inspire new plans and keep the cycling mindset alive, even when the bike stays inside.


Slow Fashion
Our collections are designed for riders who value quality over quantity. Fewer pieces, better made — and worn longer.


Born from the peloton
At La Machine, we design apparel that’s fitted for cyclists and rooted in heritage, made to be worn long after the finish line.


Made in EU & Turkey
Our garments are made in trusted ateliers in Portugal and Turkey, where craftsmanship meets conscience.
Black Friday · Early access
We’re getting the warehouse ready for Black Friday. Boxes folded, shelves stocked. Then the team puts its feet up, one last time. Monday at 06:00 CET we open for code holders, 24 hours before everyone else.
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Off-Bike Essentials
Your off-bike outfit.
Put it together now. Monday at 06:00 CET, you shop it first.